Senior Director, e-Business & Marketing Programs"It’s easy to underestimate the complexity of the credit card industry. Everyone’s a card user, but that doesn't make you qualified to choose a co-brand partner. Our consultants at Advantage knew things about this industry that we couldn't have known. They were always available, even with a six-hour time difference, and advised us very closely on negotiation - where to push back, what to ask for. I can't imagine doing it alone."