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Case Studies
RFP Process Management–International Lodging Company
Background
Our client, an international lodging company, markets co-branded credit card programs in the U.S. and several international markets
The client’s UK based program was approaching its termination date
Our client was interested in evaluating alternative opportunities in the market and optimizing revenue contributions from the card program
Engagement Objectives
Assess the current program performance and alliance agreement
Determine a reasonable range of support contributions to be expected in the market
Plan and manage an RFP process in the UK for a card issuer and card network
Secure effective alliance agreements with both partners
Results
Program assessment revealed strong opportunities to enhance revenue contributions and agreement terms
Successfully planned and managed a full RFP process
Secured significant increases to revenue contributions from the selected card issuer and payment network
Secured agreements with the card issuer and payment network containing enhanced terms
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