Our client had a successful longstanding affinity relationship with a leading card issuer
The relationship was terminated by the card issuer as part of a strategic portfolio rationalization process, leaving our partner with a major gap in their customer and business plans
Our client needed immediate assistance to re-establish a viable card issuer relationship
Engagement Objectives
Given extremely tight timing requirements, streamline the selection of a new card partner
Screen the industry to identify the top two card issuer candidates for the program
Support the contract negotiation process and secure a new card issuer agreement with competitive terms
Results
A new card issuer agreement was secured in 45 days
The new card program was re-launched 90 days later
Both our client and the selected card issuer were extremely pleased with the streamlined relationship process and economic outcome
