International Card Program Expansion-Leading Global Lodging Company
Background
Our client, a leading international global lodging company, was seeking to expand its successful co-branded program into several international markets including the UK, Canada, and Mexico. Our client required assistance in assessing the viability of each market and securing market partners
Engagement Objectives
Conduct co-brand market studies for each target market and assess the viability of program expansion
Plan and manage RFP processes for viable markets
Evaluate and negotiate proposals
Select program partners for each market
Negotiate alliance agreements with card issuers and payment networks
Results
Detailed evaluations for each market were conducted
It was concluded that two of the three markets presented viable co-brand expansion options for our client
RFP processes were successfully conducted for both markets
Secured competitive card issuer and card payment network alliance agreements in both markets
Both programs were launched within a 12 month period
