Card Issuer Agreement Renegotiation Support-Leading Retailer of Women's Clothing

Card Issuer Agreement Renegotiation Support-Leading Retailer of Women’s Clothing

Our client had been marketing a highly successful private label credit card program for over 20 years with its card issuer
The program agreement was approaching its termination date
The incumbent card issuer had submitted a new proposal for an long-term agreement extension
Our client had never taken the program to market and was concerned that the terms in the agreement were significantly dated
Given the size of the program our client was also concerned that the financial contributions being provided were no longer at market

Conduct an independent assessment of the program
Determine the market value of the program given the program size, performance and recent market activity for similar programs
Evaluate the program agreement and identify areas for enhancement
Evaluate incumbent card issuer new proposal
Develop go-forward strategy (renegotiate with incumbent, or go to RFP)
Executed recommended strategy

Assessment revealed significant gaps to market concerning financial contributions and agreement terms
Determined that the incumbent card issuer proposal was not competitive by market standards
Renegotiated incumbent card issuer proposal
Conducted RFP process including multiple card issuers
Secured enhanced proposals from incumbent card issuer and other participants
Secured long-term extension of agreement with incumbent card issuer with highly competitive market terms and financial contributions