The Payments Industry & Merchant Credit Card Program Experts
The Payments Industry & Merchant Credit Card Program Experts
DALLAS, /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Retail Services business, which manages more than 130 private label and co-brand credit programs, has signed a multi-year agreement to provide co-brand credit card services for leading global online travel company Orbitz.com (www.orbitz.com). Orbitz.com was launched in 2001 and is one of the world's leading online travel websites that enables consumers to search for and book a broad range of hotels, flights, car rentals, cruises, vacation packages and destination activities. Chicago-based Orbitz.com is operated by Orbitz Worldwide (NYSE: OWW).
"Alliance Data Retail Services brings a comprehensive suite of marketing tools to this partnership that will enable our customers to easily join and benefit from our new credit card program," said Chris Orton, chief operating officer and president of Orbitz.com. "The Orbitz Rewards Visa Card is the next phase of the Orbitz Rewards program. The card offers enhanced rewards and travel benefits to our customers, from the once a year leisure traveler all the way to the road warrior. We worked really hard with our credit card partner Alliance Data to make the Orbitz Rewards Visa a top-of-wallet card with the best offering in the travel rewards space."
Orbitz and Alliance Data Retail Services will partner to launch The Orbitz Rewards Visa Card enabling consumers to accelerate their earning of Orbucks, the currency of the Orbitz Rewards loyalty program. The Orbitz Rewards Visa Card allows cardholders to earn 5 percent in Orbucks when purchasing flights, hotels and vacation packages on Orbitz.com. This is in addition to Orbucks earned through the Orbitz Rewards loyalty program. All other purchases on the card earn 2 percent in Orbucks.
Through advanced analytics capabilities and consumer insight expertise, Alliance Data Retail Services will help Orbitz.com develop offers, products and services to increase engagement and cardholder loyalty to the Orbitz Rewards program. In addition, Orbitz will have access to Alliance Data's advanced set of digital and mobile capabilities. Alliance Data's Epsilon business will also provide services geared toward optimizing cardholder insights and engagement.
"Orbitz is undoubtedly a leader in the online travel agency category and a trusted brand for travelers. We're excited to partner with a like-minded company that understands the value of and invests in building long-term loyalty and deep relationships with its customers," said Melisa Miller, president of Alliance Data Retail Services. "We look forward to collaborating closely with Orbitz to offer a creative, multi-channel approach to acquiring new cardholders and to deliver customized marketing strategies that increase usage of the Orbitz Rewards Visa Card. This new partnership also reinforces our foothold in the travel and hospitality category – a key growth initiative for Alliance Data Retail Services."
Source: Alliance Data Systems Corporation